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17min chapter
Does F1 Need Netflix?
Motley Fool Money
Ferrari: Branding, Legacy, and Competition
This chapter explores Ferrari's ingenious branding and marketing strategies since 1947, merging glamour with its racing identity to resonate with audiences, especially in America. It covers the company’s historic dominance in Formula 1, the internal pressures it faces, and the impact of Netflix in boosting the sport's popularity. Additionally, it discusses technology's role in engaging fans and Ferrari's strategic positioning for future competitions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode