Always Do Your User Research— How to Use Buyer Personas Correctly, with Adrienne Barnes
The Marketing Millennials
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How to Update Your Buyer Personas
When is it good time to update and change your buyer persona? I feel like even with like audience research, people's buying motions change all the time. If you haven't done one in three years, I mean, it's just time for everybody. And then also if there's a new campaign going on, if you're about to launch a whole new marketing campaign or an email marketing campaign,. That's kind of what I preach. It might just take you a little bit longer but definitely make sure like I like to preach that should be a continuous process.
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