Venture Unlocked: The playbook for venture capital managers cover image

Tomasz Tunguz of Theory Ventures on strategically raising a fund in a downturn, Why Firms Need a Business Model, and different views on portfolio construction

Venture Unlocked: The playbook for venture capital managers

CHAPTER

The Importance of Single Close

The goal was just to show with a relatively small conversion rate, I could get to a single close. My perception as a data point of one, my perception is, if you're at 75 to 80% committed, and then you say there is a single close, that will drive urgency. But it's meaningless because there's just so much road to ho or dirt to ho. The timing of the investment decisions on the investment committee is not like that. And here is where I am. I've closed like X% of the pipeline and the total value of the pipe of interested investors in order sales qualified leads in the SaaS parlance was this amount of money.

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