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Making of a Product Manager with Matt LeMay

Coding Over Cocktails

CHAPTER

Don't Drop That One Out

Stave jobs famously said, it's not the customers job to know what they want. How do you move beyond that customer feedback loop in technology? "You're a product features minimally into your user's reality," he says. 'If you looked into how people were using feature phones, the case for a smart phone would emerge pretty organically'

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