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17min chapter
K#457 Heiko Schäfer: CEO Mammut
Kassenzone | CEO Interviews
Influencer im Outdoor-Bereich
Diskussion über die Vermarktung eigener Marken durch Influencer im Outdoor-Bereich, Bedeutung von Partnerschaften mit Athleten und Profis für Authentizität, Entwicklung technisch anspruchsvoller Produkte wie Lawinen-Sicherheitsausrüstung und innovative Ansätze wie Recycling von Kletterseilen zu T-Shirts bei Mammut.
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