Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
Future Proof
00:00
Is There Something in Influence That May Be More Authentic?
At first everyone raced to the money and the opportunity. And i think the lot did do things where they wouldn't necessarily have that belief in the product, or create something very quickly That wasn't the work hat they put into the stuff that they publish anyway. What i've always said is, it's so democratic, though, because the audience will just stop following you stop engagingit. So if you, if you cross that line with them, it's self policing. Also, as more has come to fray in it, and as a lot more's being disclosed.
Transcript
Play full episode
