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Why Big Ideas Fail To Scale—And How To Fix It With John List

Big Brains

CHAPTER

Vertical Scaling

Liszt uses the example of famous british chef oliver and his chain of italian restaurants. A chain carrying just one name now leaving a thousand out of work. If original success was due to the chef in the chef so unique that there is no way that you can replicate that chef at all these other restaurants, you're done. Because humans don't scale. And it's very difficult to train humans to have a unique element. Unique is important here.

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