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How They're Building the Next Great American Hotel Brand: The Story of Trailborn with Co-Founders Mike & Ben

Behind the Stays

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Building a New Era in Experiential Hospitality

This chapter delves into the growing trend of experiential travel within the hospitality sector, emphasizing the creation of design-centric hotel brands tailored to outdoor and national park guests. The speakers recount their journey in establishing a company to address this opportunity, highlighting their business strategies and the personal motivations that shape their mission.

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