What Is a Strategy Argument?

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I'm hearing you say that strategy is something that everybody owns within an organization. It's not just comes down from on high, and that it has to adapt and change. Can you share what you mean by a strategy argument? What are they and how can they help? I do think it's related to communication is an explanation for how you think you're going to succeed. And that's an argument and an argument is simply a set of assumptions that lead to a conclusion,.

As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands.

Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they're discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to an ever-changing landscape.

In the latest episode of Think Fast, Talk Smart, Sørensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.

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Additional resources:

Making Great Strategy: Arguing for Organizational Advantage, by Jesper B. Sørensen Glenn R. Carroll

Class Takeaways: Crafting and Leading Strategy: Five lessons in five minutes — Professor Jesper Sørenson teaches how to create and implement a successful business strategy.