3min chapter

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Why All The Drama About Disintermediation?

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CHAPTER

The Future of CTV and Retail Media

I feel like there's a decent segue from that to the convergence of CTV and retail media. There really is an interesting use case or whatever for, you know, C TV and retail media players to come together for targeting,. reach measurement, all of that stuff. But I do think it increasingly makes its way into into streaming in the mid to long term. That combination will be really powerful.

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