It used to feel like magic. Now it can feel like a set of cheap tricks. Is the problem with Google — or with us? And is Google Search finally facing a real rival, in the form of A.I.-powered “answer engines”?
- RESOURCES:
- “A Fraudster Who Just Can’t Seem to Stop … Selling Eyeglasses,” by David Segal (The New York Times, 2022).
- Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet, by Tim Hwang (2020).
- “Complaint: U.S. and Plaintiff States v. Google LLC,” by the U.S. Department of Justice (2020).
- “Fake Online Locksmiths May Be Out to Pick Your Pocket, Too,” by David Segal (The New York Times, 2016).
- “‘A’ Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality,” by Ryan C. McDevitt (Journal of Political Economy, 2014).
- In the Plex: How Google Thinks, Works, and Shapes Our Lives, by Steven Levy (2011).
- “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” by Sergey Brin and Lawrence Page (Computer Networks and ISDN Systems, 1998).
