3min chapter

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Becoming Nike | The Crazy Idea | 1

Business Movers

CHAPTER

Phil's Troubles With Onotzuka

In the fall of 1969 phil quit his day job and went full time for blue ribbon. Sales were forecast to rise again to 150 thousand dollars in 1969 and then double that in 1970 Phil had plenty of reason to feel optimistic sales were soaring and his product was ubiquitous. At the time more than 70 percent of american runners were thought to own at least one pair of tigers But despite the good news phil still felt uneasy During his last negotiation with onotzuka phil had asked for a five-year deal to distribute tigers in the us but the japanese company would only offer three. Onotzuka had already taken the rights away from one underperforming American distributor So phil was worried they

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