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893 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story

The School of Greatness

CHAPTER

Innovating Comfort: The Story Behind Men's Spanx Underwear

This chapter explores the creation of men's Spanx underwear, highlighting the speaker's journey focused on comfort, material selection, and design. The speaker shares a transformative moment with Oprah's endorsement and how direct customer interactions shaped product evolution and community building.

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