2min chapter

Sub Club by RevenueCat cover image

How’s Your App Really Doing? The State of Subscription Apps 2023

Sub Club by RevenueCat

CHAPTER

Why Is Annual Retention So High?

The top quartile for first renewal on annual is 41%. The median which we were just discussing is 25% and the lower quartile is 16%. So there's a pretty big range there as well. And then I don't think we did the spread for the or I just don't have it here, but there's a spread for the monthly as well. Yeah. This has always fascinated me how why why is annual retention to average 25% and then we'll get into the the top media actually let's let's just go to it.

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