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491: Ukraine, Wine and Terror

I'll Drink to That! Wine Talk

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COVID: A Successful Launch of a Brand

Ukrainian wines have not been known to the world because it was even for the Ukrainians sort of a little bit ashamed to drink Ukrainian wines. You just pinpoint the idea that we had. For example in Ukraine the promotion of wines is forbidden by the law. No commercials can be made. That's why Ukrainian wine didn't have the image of something fashionable and good. We've really succeeded. People were talking about us. The media was also around us. We've made a really good start of the brand. It was made on the 02-02-2020, 2nd of February. And then in just three weeks as we already started to sign the first contract COVID hit. So

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