How to Win the Trust of Your Buyers

The cold call is not the barrier here. You, as I said at the top of the podcast, you are the barrier. How do we solve this? We can borrow trust from the organization that we work for. Connect with people who are trusted and create some thought leadership content. Separate yourself out from the pack. Share insights in your cadence. And last but not least, you might just have what we call commission breath. It's like a scent of just bullshit or even a bit of both. Your buyers can smell this a mile away.