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Exploratory Data Analysis for Data Scientists
There's really two approaches you can take, right? You can either start doing like exploratory analysis with some unsupervised learning. I think that a very large share of all future data science projects will be in some way to personalize this outreach or targeting of an ad. The subject matter is personalization and creating targeted marketing content for users based on their historical preferences. And the traditional retail space is definitely going to transform as demographics change.