Is There Anything That Triggers the Feel Good Category?

On the feel good category, obviously it's not every business that donates to causes. So is there anything else other than that that triggers the feel good sinta thinks? It can be so many different things. In for a lot of smaller businesses, especially, we come up against well but like i my profit margins are so low,. and i don't know if i donate, that's actually ok. Fiel got of, i know where my moneyis going. Sweet.