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3min chapter
The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024
Behind the Numbers: an EMARKETER Podcast
The Transformation of Out-of-Home Advertising in the Digital Age
This chapter explores the advancements in out-of-home advertising, focusing on the integration of digital elements such as QR codes. It highlights the interplay between out-of-home and connected TV ads, along with the rise of programmatic buying and contextual advertising strategies.
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