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674: 3 Steps to Build an Audience BEFORE You Have an Offer to Sell

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

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How to Create an Ideal Client Avatar

Sally Kohn: I hate the word avatar. Create an ideal client profile, like whatever that looks like. If you do not have a business yet or you're in that dream up phase, I want for you to think about this. Think about who would be your dream partnership? Like if there was someone that you would just die to work with, who would that be? And kind of identify specific information about that person, maybe gender, income, education,. lifestyle, family, location, any of those things.

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