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Ep 278: Separating Marketing From Sales To More Efficiently Scale Sustainable Growth with Derek Gregoire

Financial Advisor Success

CHAPTER

The Importance of Email Drip Marketing

Marketing is more about client cultivation and prospect nurturing than anything. So this whole process of doing ongoing email drip marketing you guys aren't even driving it internally you have a marketing agency as a marketing agency that does that for you. Correct exactly they work with my partner Keith is kind of head of marketing and Michelle our COO kind of coordinates that with John and his team at lone beacon. Jamie and Evan work internally and they're basically coordinating like all these events like if we're doing a workshop there's going to be some sort of a email campaign to drive people to that workshop.

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