The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

446. The Taste of Success: How Flavor Impacts Buying Behavior

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

The Impact of Mirror Neurons on Consumer Behavior

This chapter examines the role of mirror neurons in shaping consumer behavior and empathy, drawing on famous experiments to illustrate these concepts. It also highlights the impact of sensory perceptions on brand experiences and the significance of strategic marketing for businesses.

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