The Hilton and Marriott Race to Expand Globally and Secure the Loyalty of Thickle Customers

In the first part of the 20th century, the Hilton family had a lock on the hotel industry by offering upscale service at a modest price. An ambitious Mormon named JW Marriott decides to pivot from restaurants to hospitality and he's after Hilton's business. In our latest season, Hilton and Marriott are in a race to expand globally and secure the loyalty of thickle customers.