Money Talks: Why Amazon should be afraid of Temu
Money Talks from The Economist
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Etsy's Positioning and Unique Market Strategies
This chapter explores Etsy's distinct platform for handmade and vintage goods, detailing its seller base and economic model. It highlights the impact of new players like T.Moo on e-commerce and emphasizes the importance of unique items amid rising costs. The discussion also delves into Etsy's marketing strategies, competitive landscape, and future positioning in the evolving e-commerce market.
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