Hashtag Authentic - for creatives, dreamers & business owners online cover image

Why niching on Instagram is (generally) bad advice

Hashtag Authentic - for creatives, dreamers & business owners online

00:00

Three Ways to Grow Your Niche

Leralert says niching is a good way to grow your business, but only if it works for the right topics. Instogram trends are never a good reason to pivot your business offering according to Leralert. If you're fortunate enough that your niche is something super popular or photogenic then you do stand a good chance of being viral. But what about everyone else whose work doesn't have that magical, golden viral appeal on the surface? What if what you make, or what you do is more quiet and contemplative and doesn't immediately scream out the people from the page? Proponents of this niching marketing technique will tell you that then you just need to switch up

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app