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381 Chicken Cock Whiskey & The King: Matti Anttila on the Art of Brand Revival and Celebrity Partnerships

Christopher Lochhead Follow Your Different™

CHAPTER

The Impact of Celebrity Endorsements on Whiskey Sales

This chapter explores the effects of celebrity endorsements on the sales and growth of a popular Tennessee whiskey brand. It also examines the competition between emerging brands and established players, underlining the need for differentiation in today's experience-driven market.

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