Free to play games are the new big thing, where all their money is made by inapt purchases. Apple would make no money if they only did it on base cost because almost nobody does pay paid aps games any more. But when you start looking at starbucks and whatever, if star like apple, is not charging them because they want a convenience thing with their phone, they want people's phones to turn to their wallets,. And if i can go pay for my coffee with my star bux ap, or i can buy trapole, order it and pay through my ap, it's going to be weighed....

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