The Importance of Information Architecture in Object-Oriented UX

An information architecture might make sure that the system knows that blush is also pink to improve search results. An information architect would be more likely to dissect the relationship between Shiraz versus Surah, like Pinot Greece versus Pinot Grigio. And then like getting into tasting notes, like citrus or like the level of acidity and whether something has strawberry undertones or overtones. The information architects get in that we just don't get into in object-oriented UX.