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4min chapter
The Other Game: How Athletes Become Brands
DealBook Summit
Athletes as Brands: Navigating Modern Influence
This chapter explores how modern athletes and entertainers are leveraging direct-to-consumer strategies through social media to build personal brands. It also examines the impact of technology on athlete conduct and the evolving dynamics of sports culture, alongside concerns about accessibility and privacy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode