Choosing pulses: the lentil business case

Murad al-Katib started his pulse crop business in his basement. Now it's worth $3B a year and in 120 countries. At a time when many Canadian businesses are trying to diversify their markets, and get into value-added manufacturing, al-Katib's company AGT has actually done it. He's built rail infrastructure, manufacturing businesses, and partnerships around the world. He talks about the secret of his success, and why Canadians one day may thank Donald Trump for shaking us out of our complacency.