Search Engine Optimization Framework - Five Step Framework

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If you are going to be relevant, you need to be taught five. Relevance to your users absolutely critical when you are looking at s c o, authority and reputation. And then the last part is te optimization. Those are the three key thing you have to keep going back to over and over again. 75 % of cliqks are going to the top five results fire nation. So talk about this framework. We had much success simplifying things and breaking things down into really, like, likeyou know, stupid, simple processes you can kind of use everywhere - that's how we did it.

Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic.

Top 3 Value Bombs:

1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need.

2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization.

3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge.

Check out The SEO Strategy Guide - SEO Strategy Guide

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