Camera Deal and Book Launch Strategies for Building Goodwill

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it.

TIME-STAMPED SHOW NOTES:

• [00:00] - Alex Hormozi’s newest book $100M Offers
• [01:30] - The Hormozi Ultimate Offer
• [02:22] - Alex Hormozi gave away his courses for FREE
• [03:08] - What can you learn from Alex Hormozi’s book launch
• [03:45] - This is how you build something big for the long-term

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