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The Importance of Branding in High Growth
There's also certain businesses that just by the dent of what that business is, should have a much higher market share. The original outline for the high growth handbook was three times longer than the actual book itself in terms of the areas I wanted to cover. In general, one key thing I've learned over time is that companies that innovate early tend to keep innovating. And companies that innovate late never innovate again.