5min chapter

ReThinking cover image

Malcolm Gladwell Questions Everything

ReThinking

CHAPTER

Is This Book More Personal Than Previous Books?

Adam Grant: This book is more personal than previous ones. I wanted to test out a lot of the principles that I was learning about and gathering data on. He says it's so easy to tell other people to think again. "I thought maybe also if I shared those stories that maybe I would benefit from some of the principles of self persuasion," he says.

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