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The Master Storyteller EXPLAINS How To Build A $1M Brand, Not Just A Business! (5 Step Framework!)

The Calum Johnson Show

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Building a Million-Dollar Brand: Steps and Storytelling

This chapter outlines the foundational steps for establishing a successful brand, starting with identifying the target audience and understanding their preferred social media platforms. It emphasizes the power of video content and storytelling as essential tools for engagement and communication. The discussion highlights the strategic use of contrasts and maintaining audience curiosity to enhance narrative effectiveness across various mediums.

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