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Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals

Creator Lab - interviews with entrepreneurs and startup founders

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What Is the Problem With Quitting?

If you're investing your time and attention into a project, you believe that that's positive expected value. In other words, the gains that weigh the losses long run. The right time to sell something is not after you've lost all your money. And that's true for your time and effort and attention as well.

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