Understanding the Audience: Insights on Subscriber Demographics and Engagement

Today’s guest is Sean Devlin, a media entrepreneur whose Nice News newsletter has, in less than three years, gone from 0 to 820k subscribers. The company currently has a team of seven full-time employees, plus at least four freelancers — and it’s been profitable for just under one year.

00:00 Building a 800k subscriber newsletter

08:53 The biggest mistakes when designing a newsletter

12:26 Why it’s important to have nice news

19:20 How to find positive content online

22:32 Who subscribes to nice news?

30:51 Building a following of 800,000

39:00 How to monteize your newsletter audience

44:30 What not to do when building a newsletter

47:00 Is it too late to start a newsletter?

Intro music produced by J. and Doug Organ.