Why Self-Serve Outperforms Outbound Marketing -- Russ Heddleston // DocSend at Dropbox
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How Do You Grow at All Costs?
Dock end raised less than 15 million dollars for dox end and sold the company for a hundred and 65 million. "We did try some of the kind o marketing things early on, but because docksend is kind of a new category, we didn't have as much success there," he says. A lot of it has to do with the valued proposition of dock end. 'If you're building a better mouse, that might be correct'
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