65. Customer Lifecycle ABM
Let’s talk ABM
Intro
The chapter delves into SAP's journey in marketing, emphasizing the transition to account-based marketing (ABM) and the development of a comprehensive global ABM program. It highlights the shift from traditional lead generation to tailored campaigns for specific product lines and solutions in line with the company's strategic approach and focus on cloud services.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
