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Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Conversations of Inspiration

00:00

Is Knops a Brand?

The brand is taking the spaces in people's imaginationike, why has no one else done this? Which means they already can perceive it being maybe in every town. So we're moving fast. We have opened quite a few shops in a very short time under these circumstances. If anyone hears this phrase, this is an excellent phrase to some say to you. A, i always say, was meant to be before i was born. And i think there's theslik. Nobody else can have that. That's my lick.

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