PPC Essentials Part 4: Conversion Tracking—A Guide to Optimizing Your PPC Strategy
Collective Clicks: Digital Marketing for Real Estate Investors
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Effective Conversion Tracking for PPC Strategies
This chapter explores the crucial aspects of tracking forms and phone calls for PPC campaigns, highlighting the need for accurate measurement of high-quality leads. It covers various methods to track phone calls efficiently and stresses the importance of linking this data to users and keywords for optimization.
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