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7min chapter
How Brazil Gave Birth to One of the World's Greatest Jet Makers
Odd Lots
Challenges, Privatization, and Success of a Brazilian Jet Maker
Exploring the tumultuous history of a well-known Brazilian jet manufacturer, facing financial crises in the 80s and 90s, leading to privatization with government involvement. The chapter highlights the company's success due to niche market identification and customer service, contrasting its privatization approach with Avibras. It also discusses the limitations on the growth of related industries in Brazil despite Embraer's success, attributing it to various factors like security concerns and absence of a clear development strategy.
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Discover
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