Product Marketing - What's the Key Growth Metric?

The web team originally was part of our demand gen team and we only moved them into product marketing a few months ago really to basically turn them more into this growth engine. And as part of that, we really thought about which key metric you should focus on as a web squad because before they focused more on this sort of foundational projects. We chose the conversion rate because it's basically the key growth metric that we can actually influence on the website.