Yuki Ukaichat got into gamification and behavioral design 20 years ago. He says he was a heavy gamer who felt empty after spending thousands of hours on one game, but no time for his real life. So he decided to treat his own life like an RPG: kill monsters, level up, get more skills; take out Epic Quest. His work has since been translated into 16 different languages by the Octalysis Group.

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