The biggest reason historically has been the not now of I'm not now ready to get serious about climate. And those not now's are becoming less and less common over the past year, he says. There was this inflection point in late 2020 early 2021, where we started being shocked to call into a random company,. "We realized this market was starting to run away that we and the climate tax base broadly was going to have to scale up way more quickly"

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