Joe Gollner: A Multi-layered Definition of "Content"
Content Strategy Insights
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The Evolving Nature of Content in Organizations
This chapter explores the complex and evolving concept of 'content' in information sharing and organizational learning. It discusses the implications of AI-enabled text analytics, the distinction between content and information, and the challenges of content management, especially with headless systems. Highlighting historical perspectives and the need for effective governance, the chapter emphasizes the interconnectedness of content components and their role in creating meaningful audience experiences.
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