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236 - Lean in to what makes you different — with Dr. Emmanuel Probst
The Futur with Chris Do
The Role of Brands in Transformation
Most people don't care about most brands. What people seek is purpose, its meaning, its transformation. The role of the brand is to facilitate this transformation and make a positive impact on the world around them. So I want to tap into your big brain then. Let's start with people. And how does that connect to what we can learn in terms of understanding the psychology?"
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