Universal sales fundamentals across segments

Are you struggling with long enterprise sales cycles? Jeff Perry, CRO of Carta, reveals why "being busy and having meetings" is the silver bullet to B2B sales success—and how his team turned 18-month sales cycles into a competitive advantage through patient selling.In this episode, Jeff shares battle-tested sales leadership strategies from his journey at Oracle, DocuSign, and scaling Carta from early-stage startup to industry leader. Learn how to build a high-performing sales culture that focuses on controllable inputs rather than obsessing over outputs, and discover why the fundamentals of relationship-building remain constant whether you're selling SMB or enterprise.