2min chapter

Fintech Leaders cover image

Josh Reeves, CEO of Gusto – Building a $9.6 Billion Company to Serve Small Businesses

Fintech Leaders

CHAPTER

Navigating Embedded Fintech Strategies for Success

This chapter explores the key components of successful embedded fintech strategies, particularly through a partnership with a major financial institution. It highlights the critical role of understanding customer needs, leveraging relationships, and the significance of APIs in improving user experiences.

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