How to Create an Interactive Experience in the Metaverse?

Will there be movie theatres in the medaverse? Will we gather to watch a film altogether? Ah, or will we still prefer to get up and out of the house and then go to a physical space. How how finely grained will the branding of videa wagin spaces be? And then what will they with it beyond that? How do you connect up your viewing experience with your interactive experience rounderbrand?